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Supernatural

Nouveau nature

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January 9, 2024

In the coming years, all industries will be searching for alternatives, whether it be regenerative crops that repair the planet, or lab-grown and space-mined resources that have a lighter impact on it.
We will see the emergence of products and aesthetics that appear to have been excavated from the ground or plucked from the cosmos.
Look out for otherworldly encrusted or gloopy surfaces, or references to volcanic materials and barren lunar landscapes.

Biophilic design will also have a bigger presence, but it will shift away from the clean, green, sanitised aesthetics it has become associated with, moving towards murky colors and swampy textures, as well as intense pigments, bioluminescent effects and psychedelic ingredients inspired by bio-synthetic innovations.
We will see a greater focus on zero-waste circular systems, and designs that champion the complexity of true simplicity, as more people and businesses explore the sustainable and self-care benefits of powering down and living with less.

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